Case studyHealthtech · VR
Dual Good Health
Taking VR medical training from product to enterprise deployment
Dual Good Health built gamified VR software for medical learning. As co-founder and CEO, I led the full commercial cycle — outbound lead generation, sales, closing and implementation — closing deals in the $3K–$30K range single-handedly, with deployments including the WHO (pilot), Banner Health and a Utah school district.
$3K–$30K
Deals closed
single-handedly, from lead generation to implementation
36%
Increase in training scores
for trainees, as reported in a case study
6 yrs
Founder-led sales & delivery
2017 – 2023, healthcare and education buyers
Context
- Product
- Gamified VR medical learning software, used to train healthcare staff and students.
- Audience
- Hospitals, health systems and education organisations — buyers with formal procurement and high caution around new training technology.
- Challenge
- Sell a new-category product (VR training) into conservative organisational buyers as a founder-led company: no sales team, no brand recognition, and every deal won end to end.
My role
What I led personally
- Outbound lead generation, personally
- The full sales cycle through to close, with deals in the $3K–$30K range
- Implementation and deployment for the organisations that bought
What was shared
Product engineering was delivered with the team. The commercial results below are from deals I personally closed; the case-study training outcome reflects the product’s work with its users.
Approach
A founder-led journey connecting a healthcare training product with organisational buyers and deployment. I ran the commercial side the way a small company must: one person owning the whole cycle.
Generate demand outbound
Led outbound lead generation to hospitals, health systems and education organisations.
Sell and close
Closed deals in the $3K–$30K range single-handedly, leading the full cycle from first conversation to signature.
Deploy and implement
Sold and deployed the VR software into organisations including the WHO (pilot), Banner Health and a Utah school district.
The WHO engagement was a pilot — a limited deployment, not a broad WHO rollout. The Utah school district is not named beyond that description.
Results
Commercial
- High-ticket sales closed single-handedly in the $3K–$30K per deal range, leading the full cycle from outbound lead generation to close and implementation.
Deployment
- VR software sold and deployed to global organisations, including the WHO (pilot), Banner Health and a Utah school district.
Learning outcome
- A case study reported a 36% increase in training scores for trainees using the gamified VR learning software. This is a training outcome, not a clinical outcome.
Continue reading
Want the story behind these numbers?
I’m happy to walk through what I led, what the team delivered and what I’d do differently — for roles, partnerships or anything you’re building.