3× Founder & AI-Native Product Growth Leader

I build products people discover, use and come back to.

I combine product design, acquisition, partnerships and commercial execution to build and grow businesses across gaming, healthcare and AI.

Anna Stoilova smiling, photographed against a plain grey studio background

Selected results

Rogues · Gaming

100K+

Users acquired

with approximately $0 paid marketing

Rogues · Gaming

50M+

Game plays shipped

with a peak of 40,000 monthly active users

TIKI · Consumer mobile

$700K

Crowdfunding raised

capital raised through a community campaign — not sales revenue

Rogues · Gaming

300+

Partnerships built

high-level negotiations led personally

Historical results from Anna’s companies between 2017 and today — not live counters. Each figure belongs to the business named on it.

Selected work

Rogues is a gaming studio built around a Telegram-based player community. As co-founder and CEO, I led the growth system that took the player base from 0 to 100,000+ users with approximately $0 paid marketing — combining distribution through partner projects with an in-app referral incentive — and kept players returning through 92+ consecutive weekly in-game tournaments.

  • 100K+Users
  • 50M+Game plays
  • 300+Partnerships
  • Acquisition
  • Partnerships
  • Engagement
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TIKI was a consumer mobile startup. As co-founder and CPO I co-led the growth strategy, produced the brand, website and marketing materials, and led design and prototyping of the mobile app MVP — helping generate 100,000+ waitlist signups in six months on a total acquisition spend under $50K, and producing the creative for a $700K crowdfunding campaign.

  • $0.65Cost per signup
  • 100K+Waitlist signups in 6 months
  • $700KRaised via crowdfunding
  • Acquisition
  • Product Design
  • Fundraising
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Dual Good Health built gamified VR software for medical learning. As co-founder and CEO, I led the full commercial cycle — outbound lead generation, sales, closing and implementation — closing deals in the $3K–$30K range single-handedly, with deployments including the WHO (pilot), Banner Health and a Utah school district.

  • $3K–$30KDeals closed
  • 36%Increase in training scores
  • 6 yrsFounder-led sales & delivery
  • Healthcare
  • Enterprise Sales
  • Product Delivery
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About

I’m a three-time founder with a background in product design and hands-on experience building businesses across healthcare, gaming and consumer technology. My work spans shaping products, acquiring users, building partnerships and closing enterprise deals.

Today, I use AI-assisted development and connected tools to prototype, build and improve workflows while staying close to the commercial problem.

Download the full CV

Career

  1. Rogues Studio

    Co-founder & CEO

    Gaming · 100K+ users with ~$0 paid marketing, 300+ partnerships

  2. TIKI

    Co-founder & CPO

    Consumer mobile · 100K+ waitlist in 6 months, $700K crowdfunding

  3. Innovate UK

    Design Coach (Mentoring)

    Mentored 11 early-stage startups on value propositions, product-market fit and growth strategy

  4. Dual Good Health

    Co-founder & CEO

    Healthtech VR · $3K–$30K deals closed end to end; WHO (pilot), Banner Health

  5. Healthtech Product Design

    Senior Consultant

    Visionable Global: product design vision as first in-house design hire. LIVI: solo-designed a clinic data dashboard through to launch

Recognition

  • LinkedIn Top Voice 2024 & 2025
  • Bethnal Green Ventures Accelerator

Education

  • MA Graphic Design
    University of the Arts London, 2013
  • BA (Hons) Graphic Design
    Cambridge School of Art, Anglia Ruskin University, 2011

Speaking

  • Pocket Gamer Connects
  • NFT.NYC
  • NFT London
  • Live Service Gaming Summit
  • China · Turkey · UK · Ireland

Contact

Let’s talk about what you’re building.

I’m open to conversations about senior product growth, CPO and founder-level product roles — or the products you’re scaling.